East African Breweries Ltd., the region’s largest brewer, said full-year profit surged 39% as revenue climbed on improved sales of its premium beers and spirits, reports Felix Njini of Bloomberg News.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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